Responsibilities

• Lead our rebrand end-to-end — positioning, identity, voice, messaging, and rollout across every customer touchpoint. You set the direction; agencies and designers execute against your brief.
• Own the brand and go-to-market launch of our new app-based storage service — naming, narrative, GTM strategy, and consumer marketing across paid, owned, and earned.
• Build 800 Storage into the most recognizable storage brand in the UAE — then build the playbook to take it nationwide.
• Define and defend brand positioning at the leadership table — what we stand for, who we're for, and how we win against every other storage company.
• Run integrated campaigns across digital, social, content, partnerships, influencer, and PR — with sharp prioritization of what actually moves the business.
• Own growth channels end-to-end: paid social, search, influencer, referral, lifecycle — budget, targets, performance, and trade-offs.
• Brief and manage external agencies, freelancers, and in-house creators. You set the bar for taste and quality, and hold people to it.
• Build the marketing function: hire, mentor, and grow a small team as we scale.
• Report directly to leadership on brand awareness, app installs, CAC, LTV, conversion, and retention — and the story behind the numbers.

Requirements

• 5–8 years in brand, marketing, or growth roles, with clear seniority and ownership in your most recent role
• A rebrand, major product launch, or category-building project you led (not just supported) — and can walk us through end-to-end
• A portfolio of work that proves taste, judgment, and commercial impact — not just deliverables
• Proven experience scaling a consumer brand or app-based service in a competitive market
• Deep hands-on fluency across: Meta/Google Ads, GA4 or similar analytics, CRM/lifecycle tools, SEO, and content
• The strategic confidence to push back on the CEO when you're right — and the humility to change your mind when you're wrong
• Experience managing agencies, freelancers, or a small in-house team
• Excellent written English — Arabic is a major plus given our market

Benefits

• Real ownership of the brand and budget — you decide, you're accountable
• A direct line to leadership and the chance to build a team under you
• The opportunity to shape a fast-scaling company at its most defining moment
• Career growth tied to impact, not tenure
• Competitive salary + full remote flexibility