Responsibilities

• Collaborate with the CEO to define and execute product innovation strategies that keep Malibu Wellness at the forefront of industry trends, honoring our legacy of scientific excellence.
• Work with the President/COO and Chief Sales & Marketing Officer to align brand and commercial initiatives with overall sales objectives.
• Lead go-to-market strategies for new product launches, collaborating with marketing, sales, and education teams to maximize visibility and adoption across owned brands and contract manufacturing partners.
• Lead the development and implementation of new products, ensuring unified brand messaging and successful product launches.
• Conduct market research and analyze trends to uncover new growth opportunities, inform the future direction of the brand, and identify opportunities for product and brand differentiation.
• Partner with Sales, Marketing, R&D, Purchasing, and Operations teams to ensure efficient product lifecycle management, inventory optimization, and supply chain coordination to move products smoothly from concept to market launch.
• Develop and deliver 6-8 innovative white-label products annually to ensure a strong pipeline of market-ready offerings for owned brands, contract manufacturing clients, and requested projects.
• Cultivate and maintain strong relationships with distributors, partners, and contract manufacturing clients to drive long-term revenue growth, increase consumer engagement, and expand distribution across both Malibu C and contract manufacturing clients.
• Oversee the development and launch of more than 60 new products annually. Manage products from concept to shelf, including, but not limited to: developing timelines, coordinating with R&D on formulas, coordinating with Purchasing on sourcing packaging, and working cross-functionally with all departments to complete the development of new products.
• Provide supporting safety, compliance and environmental regulation compliance as needed.

Requirements

• A proven track record of developing and executing brand storytelling, go-to-market strategies, and customer engagement that generate measurable revenue growth.
• Strong executive presence with direct experience working alongside C-suite leadership.
• Capability to lead consumer brand initiatives as well as B2B contract manufacturing partnerships.
• Exceptional leadership, communication, and relationship-building abilities.
• Expertise in data-driven decision-making and a solid understanding of market and consumer insights.
• Proven ability to lead cross-functional teams and supervise direct reports.
• Willing and able to travel for in-person sales meetings as needed.
• Proficient in Microsoft, including Excel, Outlook, and Word.
• Must be fluent in speaking, reading, and writing English.
• Bachelor’s degree preferred but not required.