Responsibilities

• Lead the Brand Creative team within our in-house agency including art directors
• Foster a high-performing team culture with performance management, goal setting, training, coaching, regular feedback and overseeing day-to-day tasks
• Organisational planning, and overseeing the recruitment and onboarding of new team members to ensure Brand Creative is resourced for current and future needs
• Mentor junior creatives and interns, overseeing freelancers and collaborating with external agencies
• Strategic input for campaign briefs including proposition, key mesaging and setting the overarching campaign direction
• Brainstorm 360° campaign concepts and partner with Art Directors and external agencies to develop product-led marketing campaigns and brand initiatives
• Hands-on copywriting in English (and German or Dutch) for campaign narratives, scripts for video and TV, headlines, and copy across a wide range of channels including paid media, digital, social, loyalty program, in-store, and webshop
• Present concepts and copy to internal teams and stakeholders with clarity and confidence
• Understand platform limitations, character counts, and the need for brevity across digital channels
• Oversee trans-creation into European languages as appropriate, and buidling a glossary of phrases and terminology for consistency

Requirements

• Native-level English writing skills with excellent grammar, tone, and nuance. German and/or Dutch languages are highly desirable.
• Degree in journalism, copywriting, advertising. communications or equivalent professional experience
• 8+ years of experience as a copywriter in an agency or in-house brand team
• A folio of work that demonstrates strong conceptual thinking, campaign development, and multi-channel execution, preferably with apparel, fashion, beauty or lifestyle brands
• Proven leadership experience and ability to collaborate cross-functionally with art directors, marketing and product teams
• Mastery of tone of voice with the agility to shift tone depending on channel, audience, and objective. Deep understanding of digital, ecom and social platforms, writing content that performs
• Familiarity with sustainablity language and legalities
• Excellent presentation skills to craft and “sell” ideas
• Detail-oriented, deadline-driven, and able to juggle multiple projects
• Hybrid working, minimum 3 days per week in the office based in Hilversum, Netherlands. This is not a remote-working role.