Responsibilities

• AI-Powered Content Acceleration: Manage and optimize AI writing tools to draft, refine, and scale content production across key areas of responsibility — acting as the primary member communications and engagement writer, building out advertising, web, social media, lifecycle campaigns to support marketing, and driving the creation of thought leader articles.
• AI Content Systems Design & Orchestration: Design, architect, and optimize structured content pipelines using AI tools to scale content production, including systematizing brand voice consistency through prompt engineering and model training, and orchestrating cross-channel content ecosystems.
• Full-Spectrum Writing: Pitch, write, and edit original copy for a range of B2B marketing materials, including social media posts, advertisements, white papers, blog posts, thought leadership, and SEO-optimized landing pages.
• Experiential & Event Storytelling: Craft the narrative arc for high-visibility events, including session titles/abstracts, webinar scripts, keynote talking points, and on-site environmental copy.
• Cross-Functional Collaboration: Partner with Brand, Product Marketing, Growth, and Communications to translate creative briefs and complex health benefits concepts into clear narratives for various audiences.
• Strategic Editing: Act as the human filter and oversight for AI-generated drafts on key marketing workstreams, ensuring brand voice, accuracy, and legal compliance.
• Architecting Feedback Loops: Design and implement systems that capture performance data and feed it back into content creation to drive continuous improvement.
• Brand Stewardship: Present copy concepts to internal teams and advocate for member-centric language, representing Marketing in the Content Guild.

Requirements

• Minimum 5 years of experience in copywriting, preferably within B2B tech, an agency (creative/marketing/digital), HR tech, or healthcare.
• Bachelor’s degree or Master’s degree in a related field such as creative writing, communications, marketing, business, healthcare or public policy.
• AI Content Engineering: Demonstrated experience in engineering content systems and workflows using AI.
• Multi-Format Mastery: Comfortable writing across diverse formats (short ad headlines to long-form white papers).
• Disruptive Mindset: Preference for clear, action-oriented language over corporate jargon.

Preferred

• Portfolio Excellence
• Industry Context
• Scale Strategy

Benefits

• health insurance
• 401k
• paid time off