Responsibilities

• Brand architecture and portfolio strategy
• • Own the Microsoft commercial brand architecture end to end — define and evolve the frameworks, naming conventions, and hierarchy rules that govern how our products and services relate to one another.
• • Develop systems-level naming guidance for emerging technology categories so that innovation lands in a coherent structure rather than as one-off decisions.
• • Proactively manage the portfolio of brands so brand value accrues to Microsoft and its hero brands, recommending consolidation, retirement, or elevation of names where the portfolio has drifted.
• • Partner with product marketing to ensure portfolio fit is resolved before naming begins — considering product definition, audience, value proposition, portfolio fit, and business model.
• Naming program leadership
• • Lead the Commercial Naming Program, including intake, review, ideation, and approval for every external-facing name used in marketing, technical materials, and product UX.
• • Facilitate naming ideation grounded in the Microsoft’s naming strategy and principles.
• • Ensure approved names flow to Term Studio and the Style Guide, and that guidance and definitions stay current as the portfolio evolves.
• Process, tooling, and operations

Requirements

• 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience.

Preferred

• Bachelor's degree in Marketing, Communications, Business, Linguistics, or a related field
• 3+ years of experience owning brand architecture, naming, and/or portfolio strategy for a multi-product technology or enterprise portfolio.
• 3+ years of people management, team leadership, or project leadership experience, including leading vendors and/or extended teams.
• Demonstrated experience influencing and securing decisions from senior executive stakeholders.
• Experience naming enterprise cloud, AI, data, or security offerings, and building nomenclature systems for fast-moving technology categories.
• Working knowledge of trademark and legal clearance processes and close partnership with legal/CELA teams.
• Experience designing or scaling program operations and tooling — intake, workflow, taxonomy management, and reporting — including applying AI to creative and operational workflows.
• Experience working across a matrixed global organization.
• Exceptional writing and verbal storytelling skills, with the judgment to simplify complex portfolios and technologies into customer-facing language.