Senior B2B Marketing Manager at Weight Watchers | USA | $140K/yr – $155K/yr

Weight Watchers

Senior B2B Marketing Manager

USA (Remote)

$140K/yr – $155K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive B2B marketing strategy and demand programs to generate pipeline for WeightWatchers’ enterprise and health-plan segments.

Must-have: 7+ years in B2B health-tech marketing with ABM and CRM platforms.
Standout: Translate clinical data into business-value proof points for executive buyers.

Job Description

Responsibilities

Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments
Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions
Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience
Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events
Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel
Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI
Equip the sales team with the messaging, tools, and collateral needed to win employer and payer accounts
Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies
Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners
Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers
Plan and manage presence at key industry events such as BGH, The Conference Board and and health plan summits
Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or related field
7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS
Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue
Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations
Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools
Strong content writing and storytelling skills — ability to simplify complex health and clinical data for a business audience
familiarity with ABM (Account-Based Marketing) strategies and tools
Data-driven mindset with experience in marketing analytics and reporting

Preferred

Experience with ABM (Account-Based Marketing) strategies and tools
Data-driven mindset with experience in marketing analytics and reporting

Benefits

comprehensive benefits package and annual bonus program

Weight Watchers

Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers.

Founded in 1963

New York, New York, USA

6.4K employees (304 in marketing)

www.weightwatchers.com