Own content strategy for NYL.com and digital journeys, driving AI-driven discovery and consistent experiences.

• Define and evolve content strategy across NYL.com and other consumer and client-facing digital journeys.
• Map and structure content across awareness, consideration, and conversion stages to reduce friction.
• Establish strategic frameworks for core product/solution pages, FAQ libraries, and campaign landing experiences.
• Establish content patterns and page-level frameworks that support intuitive navigation.
• Ensure messaging and interaction logic remain consistent across consumer digital touchpoints.
• Execute AI-driven discoverability strategy and translate it across NYL.com & consumer experiences.
• Shape structured content and schema approaches to improve search and AI-driven interpretation.
• Partner with Analytics to evolve performance models beyond traditional keyword metrics.
• Future-proof consumer content for emerging search behaviors and AI-mediated discovery.
• Develop scalable content models that support reuse, modularity, and clarity across digital experiences.

Requirements

• Minimum 3+ years of experience in content strategy, digital product content, UX writing, or structured content architecture.
• Experience working within cross-functional digital product or experience teams.
• Demonstrated experience shaping content systems across complex, multi-page digital experiences.
• Experience supporting search-driven or AI-influenced digital environments.
• Experience in financial services or other regulated industries strongly preferred.
• Strong stakeholder management and collaboration skills across Design, Research, Product, Marketing, Analytics, and Compliance.
• Strong understanding of content modeling, structured content systems, and taxonomy principles.
• Familiarity with schema markup and machine-readable content frameworks.
• Experience working within CMS environments and structured content workflows.
• Ability to interpret analytics and behavioral data to inform content decisions.

Preferred

• Project portfolio or work samples demonstrating content strategy and AI-driven experiences.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.