Responsibilities

• Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
• Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
• Develop digital media plan recommendation based on integrated communication planning processes
• Connect with traditional planning and buying teams to ensure ideal synergy is delivered
• Negotiate and buy approved digital media plan programs
• Develop success metrics/measurement goals for all digital programs
• Report on and optimize digital programs on an ongoing basis

Requirements

• 1+ years of online/digital media planning and implementation expertise
• Acquisition and branding background and familiarity/proficiency with the following systems/tools:
• Mediaocean, MBox
• Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
• Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
• PowerPoint, Excel, Word
• Strong oral/written communication and negotiation skills

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off