Responsibilities

• Establish and execute a comprehensive social media content strategy, developing campaigns and content that enhance brand awareness, channel growth and engagement.
• Create and manage content calendars for social platforms, ensuring consistent posting and fostering community engagement.
• Collaborate with digital and creative to develop content that aligns with overall brand identity, goals and budget and establish best practices for optimizing content (video, imagery, etc.) across channels.
• Plan, execute and optimize paid social media campaigns to meet business objectives.
• Amplify executive social media presence on Gordon Brothers social properties.
• Partner with the internal communications and HR team to develop social media strategy to support Gordon Brothers employer brand program.
• Create content that demonstrates Gordon Brothers’ culture, engages current employees and attracts job seekers.
• Define KPIs to monitor and measure the impact of the employer brand social media program over time.
• Establish firmwide social media guidelines and best practices designed to foster employee engagement on social media to drive business development.
• Monitor and respond to public inquiries/comments across social platforms.

Requirements

• Bachelor's degree in marketing, advertising, communication or related field.
• 4+ years of experience in social media marketing, content creation, or digital advertising, with a focus on social media and social content creation.
• Experience working in a fast-paced, dynamic business environment.
• Experience dealing with senior stakeholders and influencing and engaging effectively.

Preferred

• Proficiency with Microsoft Office Suite and project management tools (e.g. Asana, Workfront, Monday)
• Experience with HubSpot (preferred)
• Strong ability to interpret data and adjust strategies accordingly

Benefits

• health insurance
• dental benefits
• a generous 401(k) match
• time off benefits
• and more