Senior Associate, Retail Media at WPP Media | New York City, NY | $45K/yr – $90K/yr

WPP Media

Senior Associate, Retail Media

New York City, NY (Hybrid)

$45K/yr – $90K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own tactical retail media activation with direct network partnerships and cross-team optimization across retailer platforms; focus on keyword strategy, campaign setup, and reporting to maximize client ROAS.

Retail media ownership: activations across Amazon, Criteo, Pacvue and major retailers with direct network collaboration.
Platform optimization: from self-serve to managed buys, with ongoing keyword strategy and competitive research.
Data-led decisions: weekly to quarterly performance reporting and insights to inform spend and strategy.

Job Description

Assist in tactical activation and day-to-day media management of retail media activations.
Heavily involved in keyword strategy development, competitive research, and campaign setup, management, and reporting of search and display media buys.
Activations across retailer networks including Amazon, Criteo, Pacvue, Macy’s, Nordstrom, etc.
Understand each platform’s search and display offerings from self-serve to managed service buys.
Connect directly with retail media networks at key customers in partnership with the client.
Support the Manager, Retail Media, to maximize retail media investment for client accounts.
Entrepreneurial spirit with a bias for action and problem-solving.

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

WPPmedia.com