Responsibilities

• Drive physical and digital experiences with internal teams and external partners, laddering into integrated 360 campaigns (content, activations, digital, social, PR, etc.)
• Support the strategic and creative development for the Experience & Activation team from objective-setting through to activation planning.
• Draft strategic documents (e.g. creative briefs, partner intake forms, co-marketing proposals) to support marketing priorities, brand initiatives and product roadmaps.
• Partner with internal teams / stakeholders to collaborate, gain approvals and execute with excellence against our goals —including campaign managers, channel owners, product marketers, regional leads, sales & product, etc.
• Act as a liaison between internal teams/stakeholders and external partners/agencies to facilitate the activation of partnerships, proprietary tentpoles and industry events across all earned, owned, paid, and partner channels
• Monitor specific project details, and creates standard or ad hoc reports and tracking processes
• Track and manage budgets and key performance metrics

Requirements

• 3 + years of relevant marketing experience across physical and digital experiences
• Strong written and verbal communication skills and attention to detail combined with proven project management ability
• Demonstrated experience driving end-to-end projects with the ability to organize, prioritize and manage multiple concurrent initiatives
• Experience across a wide range of marketing channels and activations
• A critical thinker with the ability to understand, dissect, and analyze information; identify pragmatic solutions to challenges and is capable of challenging the norm and making recommendations
• Entrepreneurial spirit with an ability to generate support from a wide-range of stakeholders and create a strong network of relationships at all levels of the organization
• Strong understanding of internal, industry, and competitor trends to spark fresh ideas and drive cutting edge concept development in a changing marketplace
• Ability to facilitate effective meetings with subject matter experts and leadership
• Very confident leveraging AI to achieve more efficiency in the strategy and concepting phases
• Highly proficient in Microsoft Office (Excel, Word, PowerPoint) and SharePoint

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.