Responsibilities

• Develop creative and innovative OOH recommendations that effectively deliver on the approved strategy of assigned OOH campaigns including budget, KPIs, priority markets, audience segments, and more; push the boundaries of what is possible
• Manage the OOH planning process including media partner research, requesting partner proposals, reviewing inventory, negotiating rates and holds, building client-facing presentations, presenting final recommendations both internally and externally, and more
• Steward the OOH activation process on client-approved OOH campaigns
• Oversee the internal media authorization process, build and submit partner contracts, traffic creative (as appropriate), manage the spec and printing process, deliver posting instructions, manage proof-of-performance, and more
• Manage post-campaign requirements, including campaign recapping, makegood negotiation, billing, data reporting needs and more
• Provide campaign performance when needed
• Regularly attend OOH media partner meetings and elevate new opportunities and ideas when relevant
• Maintain understanding of the larger OOH industry, stay in touch with industry news, and be an advocate for OOH channel innovation

Requirements

• Bachelor's degree (communications, marketing, advertising or business)
• Ability to speak, read and write the English language
• 4+ years of relevant work experience in media planning, buying, or selling – agency or media partner side – ideally in OOH media
• Experience developing OOH campaigns for large scale clients (local / regional / national) preferred
• Proficient with Microsoft Office applications including Excel and PowerPoint

Preferred

• Experience developing OOH campaigns for large scale clients (local / regional / national) preferred
• Experience with OOH planning platforms and tools like DoMedia, AdQuick, Geopath, or comparable platforms