Senior Associate, Digital Activation

New York, USA (Hybrid)

$40K/yr – $75K/yrSenior Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive video media buying and strategy as a Senior Associate, Video Investment, owning day‑to‑day stewardship, performance analysis, and partner negotiation.

  • Own video buying strategy and execution, including test‑and‑learn opportunities.
  • Must-have: 1+ year video media buying experience in an agency.
  • Standout: Ownership of campaign activation, client updates, and performance reporting.

Job Description

Responsibilities

  • The Senior Associate, Video Investment role is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom Video recommendations to meet our clients’ goals.
  • You are video savvy and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance.
  • You are the primary contributor to the development of the Assistant Negotiator guiding them through the fundamentals of the buying process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.).
  • Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
  • Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
  • Allocate, adjust and monitor schedules to ensure delivery to client goals/network guarantees.
  • Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
  • Fulfill client requests, collect data and information regarding TV ratings and industry trends
  • Register budgets, email specs, analyze plans, call in mix revisions and optimizations
  • Develop of Creative rotation sheet for digital delivered buys

Requirements

  • Bachelor’s degree
  • 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required. You should be up to speed and fluent on the ever-evolving Video landscape and industry trends
  • Aptitude for mathematical concepts and an understanding of the video marketplace
  • Able to understand application of use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc)
  • Excellent presentation, verbal, and written skills

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

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