Senior Associate, Consumer Integrated Marketing - Local Marketing, Top SMBs at DoorDash | Boston, MA | $83K/yr – $122K/yr

DoorDash

Senior Associate, Consumer Integrated Marketing - Local Marketing, Top SMBs

Boston, MA (Unknown)

$83K/yr – $122K/yrSenior Level4+ years exp

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive data-driven, cross-channel SMB marketing campaigns end-to-end, balancing paid media, promotions, influencer, CRM, in-app, and local activations while partnering to scale co-marketing with top SMBs.

Campaign Execution: Oversee 25-30 concurrent campaigns per quarter across paid media (offline + online), promotions, influencer, CRM, in-app, and bespoke local activations.
Cross-Functional Leadership: Write briefs, set strategy, oversee GTM deployment, deliver impact reporting, and align with sales, strategy & operations, marketing, and analytics.
Co-Marketing & scale: Develop customized plans for select top SMB partners and scale winning strategies to future SMB acquisitions.
Data-Driven Optimization: Set campaign goals and optimize toward profitability, volume, and new customer acquisition.
Budget & Resource Management: Manage local budgets and allocate resources to achieve acquisition goals.

Job Description

Campaign Execution: Oversee 25-30 concurrent campaigns per quarter across paid media (offline + online), promotions, influencer, CRM, in-app, and bespoke local activations.
Cross-Functional Leadership: Write briefs, set strategy, oversee GTM deployment, deliver impact reporting, and align with sales, strategy & operations, marketing, and analytics.
Co-Marketing & scale: Develop customized plans for select top SMB partners and scale winning strategies to future SMB acquisitions.
Data-Driven Optimization: Set campaign goals and optimize toward profitability, volume, and new customer acquisition.
Budget & Resource Management: Manage local budgets and allocate resources to achieve acquisition goals.

Requirements focus on strong execution, cross-functional collaboration, and a data-driven mindset to drive growth in a fast-paced environment.

Education & Experience: Bachelor's degree or higher; MBA a plus.
Marketing Experience: 4+ years in integrated marketing or brand and media.
Execution & Detail: Strong organizational skills and ability to manage at the lowest level of detail with strong execution.
Communication: Excellent verbal/written communication and presentation skills for senior leaders and external partners.
Mindset & Collaboration: Creative, entrepreneurial, and enjoys cross-functional collaboration with CRM, paid media, and analytics, product, etc.
Cross-Functional Partnering: Comfortable working with multiple internal and external partners and teams.

Nice-to-have: Consensus-building with large cross-functional teams; strong attention to performance with detailed tracking.

Consensus Building: Experience guiding large cross-functional teams to align on strategy and priorities.
Performance Pulse: Comfortable with close tracking of performance metrics at a granular level.

Benefits: comprehensive benefits including premium healthcare, wellness expense reimbursement, paid parental leave, and more.

DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly and always learn and reiterate to support merchants, Dashers and the communities we serve. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. Our leaders seek the truth and welcome big, hairy, audacious questions. We are grounded in our company values, and we make intentional decisions that are both logical and display empathy for our range of users—from Dashers to Merchants to Customers.

Founded in 2013

San Francisco, California, USA

75K employees (1,014 in marketing)

careersatdoordash.com