Senior Associate, Commerce Search

New York City, NY (Hybrid)

$45K/yr – $90K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize search activations across retailer networks, coordinating keyword strategy, bid management, reporting, and cross‑team collaboration to hit client KPIs.

  • Own search activations across Amazon, CitrusAd, Criteo, The Trade Desk, Walmart and other networks to hit client KPIs.
  • Lead keyword strategy, bid management, reporting, and optimization while coordinating with retail media networks and client teams.

Job Description

Responsibilities

  • The Senior Associate, Commerce Search will assist in tactical activation and overall day-to-day media management of search-based activations.
  • You will be heavily involved in the keyword strategy development, competitive research, day-to-day campaign setup, management, and reporting of search media buys.
  • This role will be focused on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
  • You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client.
  • You will be supporting the Manager, Commerce Search as we seek to maximize retail media investment for our client accounts.
  • An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role
  • Manage search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
  • Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
  • Optimize client accounts to meet their established KPIs.
  • Manage and build strong relationships with the client teams across Ecommerce, Retail Media, and Brand.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
  • 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
  • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
  • Strong drive to understand the retail landscape and latest trends in commerce media.
  • Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
  • Ability to collaborate and work effectively with internal teams and external partners.
  • A self-starter attitude that thrives in a fast-paced environment.
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Benefits

  • Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21