Responsibilities

• assist in tactical activation and day-to-day media management of programmatic-based activations
• heavily involved in the audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys
• focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client
• supporting the Manager, Programmatic Commerce as we seek to maximize retail media investment for our client accounts
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Audit and review digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.)
• Strong drive to understand the retail landscape and latest trends in commerce media
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization
• Ability to collaborate and work effectively with internal teams and external partners
• A self-starter attitude that thrives in a fast-paced environment
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.