Senior Associate, Client Activation & Paid Social

Jersey City, NJ (Hybrid)

$75K/yr – $85K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social campaigns for Forbes’ advertisers across multi-channel, deliver real-time optimization, and partner with sales to create social-first offerings.

  • Own end-to-end paid social execution and ROI tracking for Forbes advertisers.
  • Must-have: 3–5 years in social or marketing roles with hands-on paid social platforms.
  • Standout: Experience with video editing tools (CapCut/Splice) and strong cross-team collaboration.

Job Description

Responsibilities

  • Manage the execution of Paid Social programs for Forbes’ advertisers
  • Monitor client programs to ensure contracted goals are met; manage platform costs, optimize for peak performance and ROI
  • Develop post campaign reports, insights and stories
  • Advance analysis of campaigns and real-time optimization processes
  • Manage the execution of multi-channel lead generation campaigns for Forbes’ advertisers
  • Work with the sales team to develop pre-sales social pitches, pricing and products for Forbes’ advertisers
  • Assist the social team with pricing and go-to–market approach for Forbes’ social products
  • Research social trends and bring to life in social-first opportunities for Forbes’ advertisers
  • Provide assistance to the social team on monthly billings reports, daily pacing reports, etc.
  • Assist social sellers with client communications, providing timely updates, and addressing inquiries.

Requirements

  • 3-5 years in social media, communications or marketing roles
  • Hands-on experience with paid social platforms (Facebook, Twitter & LinkedIn)
  • Hands-on experience with CapCut, Splice, or other video and photo editing software
  • Hands-on experience with Adobe Express and Canva
  • Ability to strategically analyze, identify and translate insights into effective strategies
  • Excellent communication, presentation, collaboration and influencing skills
  • You are a tech-savvy, organized, and creative individual who can strategically oversee client campaigns and effectively communicate to the internal and external teams a data story with a love for social media. You have hands-on experience with digital marketing platforms - most importantly paid social - and best practices, quickly adapt to various forms of technology, and work well in a fast-paced environment.
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      Forbes

      3.6 Glassdoor

      Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements. Forbes is an equal opportunity employer.

      Founded in 1917
      Jersey City, New Jersey, USA
      9.9K employees (2,575 in marketing)
      71% recommend to a friend
      70% CEO approval

      Traffic Signals

      Monthly Visitors
      75.4M
      Monthly Google Ads Budget
      $36.4M
      Traffic Source Mix
      Search
      65%
      Direct
      28.1%
      Referral
      3.7%
      Social
      2.7%
      Paid
      0.4%

      Headcount Trend

      Current headcount: ~9.9K

      Marketing Team

      Marketing Team Size
      2,274 (23% of company)

      Funding

      Total Funding
      $200M
      Last Raise
      $200M
      Corporate Round, 4 years ago

      Funding History

      • Feb 2022
        Corporate Round • $200M

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