Responsibilities

• Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.
• Data & Measurement Lead: Partner with Integrated Media Lead to build a data-driven culture across audience strategy, measurement, and reporting.
• Shopper & Retail Marketing: Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
• Search Strategy Lead: Lead holistic paid and organic search (SEO & AEO), driving performance and optimization.
• Digital & Social Commerce: Own TikTok Shop and Brand Store strategy, execution, and performance.
• Display Media (OLA): Define strategy and lead execution and performance across display.
• PDPs & Brand Stores: Co-lead strategy and execution with Brand Discovery team for PdP and Brand Store, ensuring best-in-class execution and performance.
• Budget Management: Owner of Advertising & Consumer Promotions budget and mixer.
• Pod Integration: Collaborate cross-functionally to drive more integrated national and retail media plans.
• Website: Consult on website strategy and execution, ensuring alignment to campaign narratives and brand standards. Responsible for feedback and guidance on creative assets to ensure brand consistency.

Requirements

• Bachelor’s Degree in Marketing/Business related field; MBA preferred.
• 5+ years previous business experience; brand management or digital marketing preferred.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Experience developing digital marketing strategy and activation plans to deliver effective personalization.
• Strong analytical knowledge with ability to analyze results and drive actionable insights.
• Ability to influence and deliver compelling communication.
• Demonstrated positive energy to effectively represent brand internally and externally.
• Must be self-driven, not deadline driven.
• Experience working with cross-functional groups (e.g finance, sales, operations, planning).

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.