Senior Associate, Brand Experience

New York City, NY (On-site)

$50K/yr – $74K/yrSenior Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Owns a slice of the digital media plan with budget discipline and data-driven recommendations, then aligns client goals with audience insights while coordinating with partner agencies and shaping POVs.

  • budget governance and media plan options ownership
  • Translate research into consumer insights driven recommendations
  • Collaborate across agencies and internal teams to streamline communications and approvals

Job Description

Responsibilities

  • Assist in the development of digital media plan options and recommendations
  • Maintain accurate budget control and flow of media activity and update clients on timeline/consistent basis
  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
  • Demonstrate proficiency with systems/tools (especially Media Tools, MRI, Kantar)
  • Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
  • Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
  • Demonstrate creativity and agility when problem solving
  • Delivering POVs/position papers on key client issues and/or client opportunities
  • Prepare media authorizations per approved plans/project requests
  • Foster strong relationships with internal teams and client groups
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215