Senior Associate, Activation

New York City, NY (Hybrid)

$51K/yr – $83K/yrMid Level3+ years expFull time

Posted 4 days ago

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Job Summary

Own the end-to-end activation, optimization, and troubleshooting of programmatic campaigns across DSPs, partnering with managers and senior leaders to drive KPI delivery.

  • Coordinate hands-on activation across major buying platforms (Beeswax, TTD, DV360, Meta, TikTok)
  • Present campaign delivery and optimizations on daily/weekly internal calls
  • Build ongoing programmatic expertise and translate campaign details to stakeholders

Job Description

Responsibilities

  • Work closely with the Manager and senior leaders to activate campaigns, troubleshooting technical or campaign bugs, and optimize towards KPIs within buying platforms (DSPs like Beeswax, TTD, DV360, Meta, Tik Tok, etc)
  • Be an expert on buying platforms, direct media buying processes, and internal dentsu products
  • Adhere to defined processes for campaign management across digital and programmatic channels, with focus on hands-on-keys activation work
  • Be organized while tracking tasks, take notes during meetings, and help the Manager execute priorities within deadlines
  • Present campaign delivery and optimizations on daily/weekly internal calls
  • Continually build programmatic expertise and ability to speak to a campaign's details

Requirements

  • Bachelor's degree or equivalent 1-3 years experience within programmatic, specifically, and overall digital industry
  • Strong attention to project management
  • Experience in at least one major DSP
  • Analytical and mathematical skills
  • Strong experience working with business applications

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Marketing Team

Marketing Team Size
3,819 (20% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
34

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