Responsibilities

• Lead the development and execution of integrated creative concepts across print, digital, social, OOH, broadcast, web, and emerging platforms
• Establish and lead visual systems, brand frameworks, and design consistency across campaigns and channels
• Develop guidelines, toolkits, and scalable design systems to ensure cohesive execution across all touchpoints
• Partner closely with copywriters, strategists, account management, and production to deliver cohesive, insight-driven campaigns
• Provide clear creative direction and actionable feedback to designers and junior team members to elevate the overall quality of work
• Mentor and support the growth of junior and mid-level creatives, fostering a collaborative and high-performing team environment
• Own and improve creative workflow processes to drive efficiency, clarity, and quality across projects
• Partner with creative production and account management to plan resourcing, manage timelines, and ensure smooth project delivery
• Ensure work is delivered on time, on budget, and to the highest standard of craft and accuracy
• Present creative work to clients with confidence, articulating the strategy and thinking behind ideas
• Build strong relationships with clients and act as a trusted creative partner, helping them see and achieve their brand’s full potential
• Oversee production across photo, video, audio, and digital executions to ensure work is executed at the highest standard
• Contribute to and lead brainstorms, generating original ideas while building on and refining the ideas of others
• Manage multiple projects and priorities in a fast-paced environment while maintaining attention to detail and craft
• Stay current on industry trends, emerging platforms, AI tools, and cultural insights to inspire innovative, forward-thinking work