Responsibilities

• Own and scale app acquisition across Apple Search Ads and paid social app campaigns, optimizing toward install efficiency and downstream funnel performance.
• Develop and execute a testing roadmap across audiences, creatives, bidding strategies, and campaign structures.
• Collaborate closely with the Core Performance Marketing team to ensure alignment across channels and campaigns.
• Lead the creative testing strategy and translate performance insights into creative direction.
• App Store Optimization (ASO) & Storefront Conversion
• Own ASO strategy and execution, including keyword research, metadata optimization, creative strategy, and conversion rate optimization to improve discoverability, relevance, and store conversion.
• Leverage existing tooling (e.g., AppTweak, Appsflyer) to identify opportunities, monitor performance, and inform testing priorities.
• Manage and optimize App Store Product Pages, Custom Product Pages (CPPs), and In-App Events to support seasonal campaigns, promotions, and product launches.
• App Store Merchandising & In-App Experiences
• Lead the strategy and execution of In-App Events and app-specific storefront placements to drive discovery, engagement, and conversion.

Requirements

• 7+ years of experience in growth, performance marketing, or mobile app marketing, with direct ownership of app acquisition and optimization, with a strong emphasis on iOS.
• Proven experience managing Apple Search Ads, Google App campaigns and paid social app campaigns with a strong understanding of mobile performance metrics (CPI, CPA, LTV, CVR).
• Strong understanding of mobile app attribution and measurement, including SKAN frameworks, AppsFlyer, and best practices for event taxonomy, attribution windows, and performance validation.
• Hands-on experience with ASO, including keyword strategy, metadata optimization, creative testing, and store conversion optimization.
• Experience owning App Store Product Pages, Custom Product Pages, and In-App Events.
• Strong analytical and problem-solving skills with the ability to use data to drive strategy and day-to-day decision making.
• Experience partnering cross-functionally with Product Marketing, Product, Creative, and Data teams.
• Comfortable operating in a fast-paced, test-and-learn environment with a high degree of ownership and autonomy.
• Excellent communication and presentation skills, with the ability to clearly articulate insights and recommendations.

About Mixbook

Other

• Remote position with quarterly travel to the San Francisco Bay Area.
• West Coast Working Hours.