Responsibilities

• Lead analytics and CRO strategy for client websites
• Review website performance, user behaviour, funnels, and conversion paths
• Identify issues, opportunities, and recommendations from the data
• Build clear dashboards, reports, audits, and optimisation roadmaps
• Translate analytics into practical next steps for clients and internal teams
• Present insights clearly to Marketing Managers, founders, and C-Suite stakeholders
• Partner with designers, developers, writers, and strategists to improve website performance
• Help build repeatable processes, templates, and SOPs for analytics and CRO work

Requirements

• 5+ years of experience in digital analytics, CRO, website optimisation, growth strategy, or a related field
• Strong client-facing experience, ideally in an agency or consultancy environment
• Ability to turn data into a clear story: what is happening, why it matters, and what to do next
• Strong understanding of website performance, conversion paths, user journeys, and funnel analysis
• Experience creating CRO recommendations, conversion audits, dashboards, and reporting frameworks
• Comfortable working with both strategic stakeholders and hands-on delivery teams
• Strong communication skills and confidence leading client calls
• Curious, analytical, and able to ask good questions rather than just report numbers
• Process-minded, with the ability to build scalable ways of working
• GA4

Preferred

• Prior agency experience
• Experience with B2B SaaS, cybersecurity, fintech, healthtech, or enterprise tech
• Experience working alongside SEO/AEO teams
• Experience with Webflow websites
• Background in UX, digital strategy, growth marketing, or performance marketing
• Experience building experimentation roadmaps