Senior Analyst - SEO & AEO Strategy at American Express | New York, USA | $78K/yr – $125K/yr

American Express

Senior Analyst - SEO & AEO Strategy

New York, USA (Hybrid)

$78K/yr – $125K/yrSenior Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive AI-powered search strategy and cross-channel brand visibility to optimize site performance and product launches.

Lead end-to-end Site and SEO initiatives with strategy and communications.
Must-have: 1-3 years of professional digital marketing or SEO experience.
Standout: Experience aligning AI tooling with cross-functional marketing initiatives.

Job Description

Responsibilities

Support the acclimation of the business to AI-powered Search and LLMs. Specifically, modernize workstreams, processes, and strategy to consider and support AI visibility.
Plan, prioritize, and manage Site and SEO initiatives end-to-end. Help define the strategy, and own communications necessary to deliver business outcomes.
Monitor and analyze how our brand shows up to prospective businesses using traditional search, AI-powered Chatbots, and other platforms where users search and prompt.
Partner closely with cross functional teams including Product, Analytics, and Compliance to drive forward initiatives and partner with external agencies to identify new opportunities.
Collaborate across different marketing channels like Paid Search, Social, and Affiliate to maximize the influence, accuracy, and sentiment of the brand.
Utilize qualitative and quantitative data to share insights that inform better decision-making about site enhancements and test ideas.
Support Site go-to market strategies for key product launches and refreshes.

Requirements

Minimum 1-3 years professional work experience.
Comfort in navigating undefined, complex, and changing conditions.
Proven experience in managing shifting priorities and leading collaborative workstreams.
Self-starter who thrives working independently and within a team.
Passion for outside-the-box thinking and challenging the status quo.
Confident storyteller with audiences of different seniority and expertise.
Employment eligibility to work with American Express in the United States is required.

Preferred

Previous experience within the digital marketing and/or content marketing space preferred.
Experience with AI Tracking / AI Marketing tools (i.e. Profound, BlueFish, Conductor, etc.)
Experience with Reddit Pro
Familiarity with large language models (MCPs, RAG, etc.)
Bachelor’s Degree preferred

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

Business travel doesn’t just move people from A to B, it helps ideas and innovation move forward, too. And with the most valuable marketplace, software, and services in travel, there is nowhere they can’t go with American Express Global Business Travel. With us, your Great Ideas Travel. GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group, Egencia and CWT) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.

Founded in 2014

New York, New York, USA

32K employees (314 in marketing)

go.amexgbt.com/home