Responsibilities

• monitoring, testing, and improving the conversion performance of both paid and organic landing pages.
• leverage data-driven insights, A/B testing, and cross-functional collaboration to optimize user experiences and increase lead generation across various marketing channels.
• Analyze conversion performance of paid and organic landing pages across multiple marketing channels (search, display, email, SEO).
• Evaluate user behavior using analytics tools (e.g., Google Analytics, Adobe Analytics) and UX tools.
• Develop and maintain dashboards and reports to track KPIs, trends, test results, and conversion benchmarks.
• Interpret test outcomes and behavioral data to make actionable recommendations for optimization.
• Design, launch, and evaluate A/B and multivariate tests to improve landing page conversion rates.
• Prioritize hypotheses based on business impact, traffic potential, and resource constraints.

Requirements

• Bachelor's degree in Marketing, Analytics, Business, or related field.
• 2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.
• Proficiency in A/B testing tools (e.g., Optimizely, VWO) and analytics platforms.
• Experience optimizing both paid and organic landing experiences.
• Strong analytical skills and data visualization capabilities (Excel, Google Sheets, Looker, Tableau).
• Basic understanding of HTML/CSS and web page structure.

Preferred

• Experience working in a growth-focused or performance marketing environment.
• Familiarity with HubSpot CMS, Unbounce, or similar landing page tools.
• Strong understanding of SEO, keyword intent, and organic content performance.
• Knowledge of lead generation strategy in education, SaaS, or B2C environments.

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break