Responsibilities

• Gather and analyze keyword research necessary to build a new campaign
• Responsible for gathering necessary data for plan development
• Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager
• Responsible for presenting recommendation, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
• Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Primary party responsible for trafficking approved plan into search engines
• Primary party responsible for QA of all campaign components prior to launch
• Monitor and maintain campaign budgets, pacing and bid adjustments
• Proactively advocate for campaign adjustments based on performance trends

Requirements

• 1-2 years of experience in paid search campaign development/management/optimization with the use of leading platforms, including Google, Bing, Oath, Etc.
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with PPC and digital display advertising and traditional media elements
• Resourceful, curious, and motivated individual with an ability to work independently, as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate-to-advanced understanding of Excel
• Technology Systems Utilized: • Microsoft Excel, Word, PowerPoint • Search Ads 360 / DoubleClick for Search Experience • Google Ads/Microsoft Ads UI and Editor Tools • Google Trends, Google Auction Insights
• Budget Responsibility: Monitor and maintain campaign budgets, pacing, and bid adjustments