Responsibilities

• Support the execution and optimization of programmatic and retail media campaigns, including setup, trafficking, monitoring, and reporting across DSPs and retail media platforms.
• Apply advanced targeting and bid optimization techniques to improve campaign performance.
• Upload, QA, and manage creative assets, insertion orders, and dynamic creative implementation for timely launches.
• Monitor campaigns daily, troubleshoot platform issues, and make data-driven adjustments to meet client KPIs.
• Analyze campaign performance and prepare reporting and insights to support internal teams in client communications.
• Ensure brand safety, viewability, and ad verification compliance across all channels.
• Collaborate with internal teams to surface insights and optimization opportunities based on campaign performance.
• Leverage AI tools and emerging platform features to improve campaign efficiency and outcomes.
• Contribute to internal documentation, workflow improvements, and campaign execution best practices.
• Stay up-to-date on industry trends, emerging technologies, and programmatic best practices

Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 2-4 years of experience in programmatic media, including hands-on DSP management.
• Technical Proficiency: Strong understanding of programmatic metrics, audience segmentation, optimization strategies, and attribution modeling. Experience with DMPs and ad verification tools preferred.
• Analytical Skills: Ability to interpret performance data, conduct A/B tests, and provide actionable insights to improve campaign performance.
• Leadership: Strong ability to execute and optimize campaigns in collaboration with cross-functional teams.
• Communication: Strong verbal and written communication skills, including presenting technical strategies and results to clients.
• Creative Understanding: Ability to advise on creative assets and their impact on programmatic performance.
• Team Collaboration: A collaborative mindset, engaging cross-functional teams to share findings and drive performance improvements.
• Entrepreneurial Spirit: Resourceful, proactive, and motivated with a passion for innovation and continuous learning.

Preferred

• Experience with DMPs and ad verification tools preferred.

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Flexible work hours and remote work options within the United States
• Professional development and training opportunities
• Inclusive and supportive work environment that values creativity and innovation