Senior Analyst, Paid Social

New York City, NY (On-site)

$60K/yr – $91K/yrSenior Level1+ years expFull time

Posted 1 month ago

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Job Summary

Own the paid social campaign delivery by steering bid strategy, optimizations, and reporting while safeguarding budgets and deadlines for multiple platforms, and mentor junior analysts on strategy and approvals.

  • Campaign execution ownership: bid strategy, optimizations, and rigorous reporting across paid social channels.
  • Budget and planning: oversee flighting, rate tracking, benchmarking, and overall client spend for multiple platforms.

Job Description

Responsibilities

  • Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
  • Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
  • Oversee budgets and flighting for all self-service platforms
  • Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
  • Forecast around audits and campaign analytics
  • Assist the Manager and greater team with overall strategy and recommendations
  • Serve as a mentor to Analysts and available for ad hoc questions and training

Requirements

  • 1-2 years of paid social media experience required
  • Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat,
  • TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
  • Experience working in a client-facing capacity
  • Experience using paid media to complement earned media campaigns and meet business objectives
  • Proficiency in MS Office with specific strengths in Excel and PowerPoint
  • Able to work independently and balance multiple tasks
  • Genuine interest in the digital media space and enjoys staying up-to-date on industry trends

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Spark Foundry logo

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016
New York, New York, USA
3.1K employees (807 in marketing)
78% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
14.2K
Traffic Source Mix
Search
41.9%
Direct
42.1%
Referral
8.8%
Social
5.4%
Paid
1.2%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
759 (24% of company)
Median Career Experience
10 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
40

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