Senior Analyst, Paid Social

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end paid social operations for client campaigns, from onboarding and KPI definition to QA, trafficking, and reporting, with tight attention to detail and cross-functional collaboration.

  • Campaign Ops & Activation: onboard clients, set goals, KPIs, and success metrics to build scalable foundations.
  • Media Execution & QA: manage hands-on setup, trafficking, optimization, and performance analysis across Meta, TikTok, Reddit, and LinkedIn.
  • Reporting & Collaboration: develop client-ready performance reports and align with cross-functional teams on insights and opportunities.

Job Description

Responsibilities

  • Support new client onboarding, defining goals, KPIs, workflows, and success metrics to ensure strong foundations for performance and scalability
  • Execute, manage, and optimize media campaigns for agency clients (including paid social), both independently and in support of Managers, with hands-on execution across Meta, TikTok, Reddit, and LinkedIn ensuring accuracy in setup, trafficking, and QA
  • Demonstrate diligence, attention to detail, and adherence to agency best practices
  • Maintain and organize campaign-specific materials
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Assist in the development of client-facing campaign performance reports
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaigns into technology platforms
  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
  • Generate and manage monthly bill/pay and spend reporting
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Requirements

  • 2+ years of hands-on experience (outside of intern/externships) in paid social campaign execution, including campaign setup, trafficking, QA, optimization, and performance analysis across platforms such as Meta, TikTok, Reddit, and LinkedIn
  • Proven experience managing end-to-end campaign lifecycles, including campaign development, bid management, optimization, and reporting
  • Strong understanding of digital media operations, including trafficking workflows, tagging/tracking, pacing, and campaign troubleshooting
  • Experience working within social platforms and/or third-party APIs, with the ability to navigate platform nuances and executional details
  • Familiarity with PPC, digital display, and broader performance media channels is a plus
  • Strong analytical and quantitative skills, with the ability to interpret data, identify trends, and translate insights into actionable optimizations
  • Experience supporting or participating in client onboarding, including setting up workflows, KPIs, and campaign structures for new business
  • Highly detail-oriented with strong organizational skills and the ability to manage multiple campaigns and deadlines simultaneously
  • Effective communicator with the ability to collaborate cross-functionally and support client-facing deliverables
  • Proficiency in Microsoft Office Suite, particularly Excel (intermediate to advanced skills preferred)
  • Resourceful, curious, and self-motivated, with the ability to work both independently and within a team environment

Preferred

  • Snapchat and Pinterest being preferred.
  • Experience working with CPG, retail, or technology accounts is also strongly preferred.

Benefits

  • Medical coverage, dental, vision, disability, 401K
  • Parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215