Senior Analyst, Media Data & Analytics at Arc Worldwide | New York, USA | $81K/yr – $117K/yr

Arc Worldwide

Senior Analyst, Media Data & Analytics

New York, USA (Hybrid)

$81K/yr – $117K/yrSenior Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Leads development and operationalization of reporting services to deliver high-quality analytics and strengthen analytics offerings. Requires extensive experience in data science/analytics in CPG/retail with client-facing delivery, data governance, and cross-team collaboration.

Job Description

Responsibilities

Lead the development and operationalization of reporting services to build high-quality, consistent analytics solutions and help strengthen the core of our analytics offerings.
Serve as a key resource to organize and measure individual commerce media program results and provide performance insights.
Own data collection, ingestion, categorization, and reporting for client global analytics and enforce data governance and taxonomy across retail media data, including RMN first-party and third-party vendor data.
Collaborate closely with both internal and client teams to design and develop cutting-edge analytics solutions.
Use data storytelling to communicate with a variety of different audiences and stakeholders based on their unique needs, be it internal teams, client marketing managers or client analytics teams.
Integrate data and technology to help drive analytics development and learning roadmap creation, collaborating across teams to deliver data solutions that enhance client business outcomes.
Spearhead any future development, testing, and assessment of analytics platform capabilities, productivity tools, and applications to drive impactful results.
Propose and own the utility of analytic frameworks tailored to address specific client needs within the CPG & Retail vertical.
Use category knowledge to assess current capabilities and data science offerings internally at Publicis and provide thought leadership/POV on any new platforms, systems, etc.

Requirements

Bachelor’s or Master’s degree in Data Science, Computer Science, Engineering, Marketing Science, Economics, or a related field; experience may be substituted.
5+ years of professional experience in data science, analytics, or consulting, with a specific focus in CPG, retail, and/or commerce media industries; prior advertising agency experience preferred but not required.
Proven experience in client-facing roles, delivering advanced analytic solutions for CPG/retail clients.
Prior experience in the CPG/retail sector with an understanding of industry-vertical business processes (e.g., sales, distribution, supply chain, trade marketing) and a passion for leveraging data to drive innovation in the industry
Experience working with data and reporting contained within various retail media networks (such as Target Roundel, Walmart Connect, Amazon, etc.) as well as third party platforms and other trending industry software solutions.
Deep experience with mapping and categorizing data across multiple taxonomies to ensure accuracy and consistency.
Expertise in brand tracking studies, Marketing Mix Modeling (MMM), brand lift studies, balancing advertising and promotion goals, brand equity/brand building, performance marketing metrics, analytic frameworks and measurement models used in the CPG/retail sector
Applied knowledge of advanced analytics methods and tools that enable audience segmentation, budget scenario planning, data ingestion and categorization, and test & learn experimental designs.
Proficiency in specialized data and reporting tools including SQL, Excel/Google Sheets, PowerBI, GenCanva, and DataBricks.
Practical experience and understanding of the general AdTech/MarTech platform and vendor landscape (e.g., clean rooms, AMC, LiveRamp, Adobe, Salesforce), data cloud/mesh/lakes (e.g., GCP, Azure, AWS), and data platforms (e.g., Databricks, Snowflake).

Nice To Have

Certification in analytics or data science (e.g., AWS Certified Data Analytics, Certified Analytics Professional) preferred.
Prior advertising agency experience preferred but not required.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
TIlution Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Arc Worldwide

Arc is the leading creative engine within Publicis’s group of commerce agencies. In an era of unprecedented change, where shopping happens anywhere and everywhere, we believe that brands not present at the moment of desire will be resisted. Which is why everything we do is in service of creating Irresistible Commerce — breakthrough creative solutions fueled by data-driven insights. It’s a proven approach that’s earned us recognition as WARC’s #1 Specialty Retail Agency, along with accolades from Adweek, ANA Reggie Awards, and Effies. And we do it all in an irresistible culture that’s put Arc on the AdAge Best Places to Work list. *** Arc Worldwide will never ask for sensitive, personal or financial information prior to engaging in employment. In the event candidates are invited to participate in a job interview, candidates will only be contacted by someone with an “@arcww.com” email address. Arc Worldwide will never initiate contact via text message.***Interested in a role at Arc? Email ArcWWCareers@arcww.com to inquire about job openings.

Founded in 2004

Chicago, Illinois, USA

725 employees (237 in marketing)

www.arcww.com