Senior Analyst or Manager, Retail Media Performance at Central Garden & Pet | Chicago, IL | $80K/yr – $110K/yr

Central Garden & Pet

Senior Analyst or Manager, Retail Media Performance

Chicago, IL (Hybrid)

$80K/yr – $110K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive retail media analytics and reporting for ecommerce campaigns across platforms at Central Garden & Pet.

Own standardized reporting on spend, ROAS, and performance metrics
Must-have: Extensive experience with Meta, Amazon, Walmart Connect, and other digital platforms
Collaborate with Finance and BU teams to tie media insights to revenue and PDP performance

Job Description

Responsibilities

Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new-to-brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership
Optimize & Insights: Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new-to-brand opportunities, and high-ROI placements
Cross-Functional Alignment: Partner with Finance to connect retail media spend to revenue, margin, and P&L; Collaborate with digital shelf teams to link media insights to PDP performance and conversion
Best Practices & Enablement: Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; Support BU retail media leads with training and ad-hoc analytics; Manage day-to-day coordination of PacVueand retailer media relationships

Requirements

Strong analytical and problem-solving skills; possess excellent verbal and written communications skills
Extensive, prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media
Proven ability in working cross-functionally to achieve results
Strong communication skills with ability to influence decision makers and indirect reports
Ability to work independently with some direction; superior organizational skills
Professional demeanor and integrity; works extremely well in teams
Strong working knowledge of the Microsoft Office suite; expert level Excel skills
Bachelor’s degree in business or related field
3+ years of relevant eCommerce/Digital Advertising Experience
5+ years of experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

Preferred

5+ years of experience in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail (preferred)

Benefits

Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401k with 3% company match
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (college degrees and professional certifications)
Referral Program with cash bonus
Access to on-demand pay
Paid parental leave

Central Garden & Pet

3.7 Glassdoor

Central Garden & Pet understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. Our innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone®, and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries.Central Garden & Pet is brought to life every day by over 6,000 passionate people who are primarily located across North America. Our employees are talented, energetic, and dedicated to the growth and success of our brands. We take pride in providing a great work experience to our employees – including a safe work environment, friendly atmosphere, and a comprehensive compensation & benefits package. For additional information about careers at Central, please visit www.central.com/careers/career-with-central.

Founded in 1980

Walnut Creek, California, USA

1.9K employees (238 in marketing)

www.central.com

64% recommend to a friend