Responsibilities

• Develop, execute, and optimize loyalty marketing campaigns across email, digital, site, store, print, and other customer touchpoints.
• Support The Key Rewards campaign strategy, including acquisition, retention, seasonal, life stage, evergreen, and triggered communications.
• Write campaign briefs, define audience requirements, coordinate creative development, route approvals, and manage execution timelines.
• Partner with internal teams, Capital One, and third-party vendors to deliver online and offline campaigns that support loyalty program objectives.
• Use SQL to query, validate, clean, and analyze customer, campaign, and transaction data for campaign QA, reporting, and ad hoc analysis.
• Partner with data and technology teams to investigate program trends, troubleshoot data issues, and improve loyalty program data quality.
• Analyze campaign performance across engagement, conversion, customer behavior, spend, retention, test results, and Loyalty KPIs.
• Translate performance results into clear insights, recommendations, and next steps to improve campaign effectiveness.
• Build and maintain recurring reports and dashboards using Excel, Tableau, Domo, Power BI, Adobe Analytics, or similar tools.
• Present campaign results and insights to cross-functional partners in a clear, concise, and actionable way.