Senior Analyst, Investment Marketplace at Publicis Collective | New York City, NY | $61K/yr – $94K/yr

Publicis Collective

Senior Analyst, Investment Marketplace

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own media planning and execution for digital campaigns across platforms, balancing client needs, vendor relationships, and measurable post campaign insights.

Own daily account maintenance and post-buy analyses to drive optimization.
Plan, buy, and negotiate across desktop, mobile, social with pace and governance.
Collaborate with creative, ad ops, and analytics to turn data into actionable performance insights.

Job Description

Responsibilities

Daily maintenance of assigned accounts (billing issues, budget revisions in Prisma, flowchart updating, post buy analyses, etc.)
Research, strategize, plan, and present plans with full execution
Plan, buy, and negotiate media (inclusive of desktop, mobile, social, and other emerging digital platforms)
Steward campaign pacing and optimization activity
Media authorizations/reconciliation review
Help to guide Associate(s) on campaign execution processes
Liaise with creative/ad ops (TAAG)/analytics teams to manage deliverables
Develop thoughtful insights for post campaign reports
Develop and foster strong relationships with vendors and clients
Stay apprised of industry standards, new media programs/trends, and competitive landscape

Requirements

2 years of experience as an Assistant/Associate or Media Planner or Buyer with a focus on digital
Solid working knowledge of integrating media research into the planning process (MRI, Nielsen, comScore, Emarketer)
Well-versed in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
Deep working knowledge of third-party ad servers/reporting functions (Doubleclick, Innovid)
Proficient in the use of Prisma (media management tool)
Proficient understanding of third-party ad measurement and traffic tools (e.g. Integral Ad Science)
Strong communication and negotiation skills

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA

708 employees (236 in marketing)

www.publiciscollective.com