Responsibilities

• Platform execution & optimization: Serve as the day-to-day owner of paid search and media activation, providing hands-on-keys/in-platform support as well as media partners to manage campaign setup, pacing, bid strategy, and keyword/audience optimization across PepsiCo's portfolio of brands on regional grocery, Costco, Value, and convenience customers.
• Performance management & reporting: Build and maintain regular performance reporting cadences, surfacing actionable insights, identifying optimization opportunities, and translating in-platform metrics into business impact for brand teams and senior leadership — including budget pacing, forecasting, and reallocation decisions.
• Cross-functional partnership: Act as a connective layer across PepsiCo Omni Marketing, external media partners and the customer partnership teams — ensuring alignment on objectives, executional standards, and budget deployment.
• Strategy development: Contribute to Commerce Media paid search strategy, partnering with senior team members to translate business priorities into media plans.
• Test-and-learn & measurement: Support test-and-learn initiatives that evaluate emerging media opportunities, new ad formats, audience strategies, and measurement methodologies — translating findings into scalable best practices.
• Stakeholder communication: Develop clear, concise narratives and presentation materials for use with senior leadership, brand partners, and media agencies/partners, customer partnership teams, etc., including business reviews, JBP inputs, and ad-hoc executive readouts.
• Innovation & thought leadership: Stay ahead of media, commerce, and marketing trends — bringing forward POVs on how PepsiCo can lead within customer teams and across the broader media landscape.

Requirements

• Bachelor's degree required
• Expertise with Microsoft Excel, Word, and PowerPoint is required
• Proactive problem solver who can define, assess, solve, and communicate in a clear and concise fashion
• Comfortable with ambiguity
• Quick learner
• Self-starter, able to work independently and build connections with key stakeholders on projects
• Excellent collaborator
• Proactive in terms of ideas, problem solving, and building connections
• Creative thinker who can bring innovation to projects and processes
• Accountability and management of large-scale budgets

Preferred

• Experience with retail media automation platforms (e.g., Skai, Pacvue) preferred
• Retail media experience (Roundel, Walmart Connect, Amazon Ads, or similar) preferred but not required
• Media agency experience and prior experience with consumer products categories preferred

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.