Senior Analyst, Data & Platforms at Spark Foundry | Chicago, IL | $72K/yr – $100K/yr

Spark Foundry

Senior Analyst, Data & Platforms

Chicago, IL (On-site)

$72K/yr – $100K/yrSenior Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive data-enabled ad campaigns for clients by managing onboarding, data enablement, and insights delivery.

Own data onboarding and 1P/3P data enablement for client campaigns
Must-have: 2+ years of digital advertising client-services experience
Standout: Translate audience data into actionable campaign recommendations

Job Description

Responsibilities

Work with data and adtech partners and manage day-to-day onboarding of client data
Manage 1P and 3P data enablement; and match rate tracking, audience distributions, billing tracking
Leverage audience data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations
Extract insights from audience data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
Actively attend training sessions with various vendors and inquire about data and platform capabilities
Develop and present Audience and Data 101 presentations to clients
Assist in the development of client-facing materials, including data presentations and audience performance reports
Develop a strong overall understanding of the client’s business objective and demonstrate through campaign results how data targeting can help them achieve their business goals
Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance sessions with various vendors and inquire about data and platform capabilities
Interaction with client, begin ownership of client communication or relationship

Requirements

2+ years prior digital advertising experience in a client-services capacity
Strong understanding of third-party ad serving platforms (display, video, mobile)
Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
Strong understanding and experience with DSPs, CDPs, 3rd Party data, pixels and Ad Servers
Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
Strong analytical skills, technical know-how, and critical thinking
Understand Web analytics tools (e.g., Google Analytics)
Understand Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
Understand of CDP (eg. Salesforce, Adobe, Treasure Data)

Benefits

medical coverage
dental
vision
disability
401K
parental and family care leave
family forming assistance
tuition reimbursement
flexible time off

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval