Senior Analyst-Customer Growth Direct Marketing at American Express | New York, USA | $78K/yr – $125K/yr

American Express

Senior Analyst-Customer Growth Direct Marketing

New York, USA (Hybrid)

$78K/yr – $125K/yrSenior Level2+ years expContract

Posted 4 months ago

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Job Summary

Drive performance marketing by leading end-to-end email and direct mail campaigns with cross-functional partners to maximize engagement and revenue.

Own end-to-end campaign development with internal and external creative agencies.
2–3 years of marketing experience with strong campaign execution and project mgmt.
Collaborates with Product, Compliance, Tech to scale programs and align with portfolio strategies.

Job Description

Responsibilities

Lead end-to-end email and direct mail campaign development with internal and external creative agencies and partner with cross-functional partners and colleagues throughout the enterprise to flawlessly execute campaigns for direct channels, creating compelling customer-first communications to drive consideration, conversion, and engagement.
Develop and manage test and learn curriculum to drive organic revenue growth
Collaborate closely with Product, Compliance, Tech, channel partners, and other key go-to-market partners to deliver projects while remaining compliant, scaling existing programs, and understanding key drivers of results stemming from product portfolio strategies.
Forecast and develop key insights to enable decision-making: optimize campaigns and accelerate existing execution practices to drive results by leveraging & analyzing data and customer insights.
Manage, evaluate and optimize channel communications, offers, and capabilities to improve channel effectiveness and ensure consistency in messaging across all customer touchpoints.

Requirements

Bachelor’s degree with a keen interest in performance marketing
2-3 years of professional experience (marketing experience preferred)
Exceptional project management: An expert in campaign execution, exceptionally organized, proficient in time management, and the ability to navigate complex processes to deliver on timelines
Strong communication skills: Has the ability to drive results through collaboration and influence with key partners & stakeholders
Robust analytical skills: Demonstrates the ability to interpret and demystify data and formulate strategies by utilizing data. Proficient in Excel and PowerPoint
Innovator: Passionate about challenging the status quo and a solutions-oriented thinker with a strong customer focus, comfortable with ambiguity and evolving strategies in an ever-changing environment
Team player: Sense of humor, growth mindset, and hunger for perpetual learning

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

Business travel doesn’t just move people from A to B, it helps ideas and innovation move forward, too. And with the most valuable marketplace, software, and services in travel, there is nowhere they can’t go with American Express Global Business Travel. With us, your Great Ideas Travel. GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group, Egencia and CWT) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.

Founded in 2014

New York, New York, USA

32K employees (314 in marketing)

go.amexgbt.com/home