Senior Analyst - Cross Product Marketing

New York City, NY (Hybrid)

$78K/yr – $125K/yrSenior LevelFull time

Posted 4 days ago

Job Summary

Own the end-to-end strategy and execution of customer engagement across Card features, driving awareness, adoption and usage while collaborating with Product, Analytics, Risk, Legal, and marketing operations to deliver cohesive journeys.

  • Own cross-functional campaigns for features like Virtual Card, iCAP, AutoPay
  • Lead data-driven personalization across email, landing pages, and MYCA channels.

Job Description

Responsibilities

  • The Senior Analyst, Cross Product Marketing will play a critical role in shaping how Small Business Card Members engage with features across the Charge and Credit Card portfolio.
  • This individual will lead end-to-end strategy and execution of customer engagement initiatives that drive awareness, adoption, and sustained usage of Card features such as Virtual Card, iCAP, AutoPay.
  • This role blends strategic thinking with execution, leveraging data and customer insights to deliver personalized, cohesive customer journeys across email, landing page, and MYCA channels.
  • The Senior Analyst will be instrumental in ensuring Card features are understood as essential tools that help customers utilize their benefits and grow their businesses.
  • The ideal candidate is a digitally savvy marketer who thrives in a highly collaborative environment, energized by driving measurable business impact.
  • This role partners closely with Product, Analytics, Risk, Legal, Compliance, Marketing Operations, and agency teams to deliver integrated, high-impact campaigns.

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Salaries

Posted range

$78K/yr – $125K/yr

Taken straight from the job posting.

See all American Express salaries

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Senior Analyst - Cross Product Marketing

American Express · New York City, NY · Hybrid