Responsibilities

• Develop measurement strategies with a thorough understanding of clients’ media plans and businesses
• Build effective reports and AI-powered, conversational Analytics tools to visualize and evaluate results across campaigns
• Design and conduct media experimentation and ongoing measurement insights to inform strategic decision making
• Analyze data from media, web, measurement and other platforms (GA4, Google Ads, Meta, MTAs, MMMs etc.) to support marketing teams with campaign performance insights
• Build and troubleshoot digital tracking infrastructure (pixels, tags, conversion events, etc.)
• Maintain direct relationships with internal media teams and client contacts
• Explore AI tools and identify practical opportunities where AI or automation can improve the speed and quality of internal workflows
• Support internal teams in building effective habits around AI-powered tools and foundational LLMs
• Stay current on developments in AI and marketing technology, and bring relevant learnings and recommendations back to the team

Requirements

• Bachelor’s Degree with coursework in relevant fields of study such as marketing, data analytics, computer science, etc.
• 6-8 years professional experience
• Advanced quantitative, data analysis, and visualization skills
• Fundamental understanding of data management principles, database design and ETL process.
• Some SQL, Python or other programming skills
• Understanding of marketing measurement methodologies (attribution, incrementality, media mix modeling, brand lift testing, brand tracking) media KPIs, concepts, and terms
• Experience using LLMs and AI-powered tools (Claude, ChatGPT, Gemini, etc.) in a professional context, with a desire to develop these skills further
• Understanding of digital ad tracking technology (tags, pixels, conversion events, UIDs and other user tracking technology)
• Ability to work independently and in a team environment that promotes collaboration
• Ability to establish and maintain effective relationships within the team and across the agency
• Detail-oriented, exceptional critical-thinking and problem-solving skills
• Strong communication and presentation skills
• Ability to prioritize, multi-task and work under pressure
• Strong initiative, a desire to learn new things and challenge the norm
• Genuine curiosity about AI and emerging technology, and an eagerness to grow skills in this area on the job

Preferred

• Experience building or implementing media measurement models
• Experience with Hex, Adverity, Google Cloud/BigQuery, dbt, Obsidian, and/or Cube
• Experience with predictive modeling
• Advanced experience using AI-assisted code editors (Claude Code, Codex, etc.)
• Familiarity with AI agent frameworks, semantic layers, or data infrastructure concepts relevant to AI systems
• Experience experimenting with conversational analytics, AI-generated reporting, or prompt engineering
• Understanding of Backbone’s core values
• A love of the outdoors
• A sense of humor