Senior Analyst, Audience Strategy (contract) at Hilton | USA | $48/hr – $52/hr

Hilton

Senior Analyst, Audience Strategy (contract)

USA (Remote)

$48/hr – $52/hrSenior Level3+ years expContract

Posted 3 months ago

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Job Summary

Drive Hilton’s multichannel audience campaigns using Treasure Data Audience Studio to meet business targets.

Own end-to-end multichannel audience development and campaign execution
Must-have: Three years in marketing data management and campaign support
Standout: US-based remote contract role through Talent Solutions for Hilton

Job Description

Responsibilities

Develop, test, execute, and monitor multichannel audiences within Treasure Data Audience Studio
Craft sophisticated multichannel campaigns guided by stakeholder input and business requirements
Communicate campaign status and progress updates to stakeholders throughout the campaign lifecycle
Perform rigorous quality assurance and control steps to ensure audiences meet desired campaign targeting requirements
Partner with technology, data, channel, and model development teams to improve campaign targeting accuracy and impact
Collaborate with fellow Audience Strategy team members to develop best practices that deliver strong results and drive process efficiencies
Support ambitious business goals while managing multiple simultaneous projects

Requirements

Three years of experience in marketing data management, campaign support and execution
Two years of hands-on experience using a modern Customer Data Platform
Experience with hospitality and/or credit card/financial services industries
Proficiency with modern Customer Data Platforms such as Unica, Treasure Data, Twilio Segment, or mParticle
Intermediate SQL query reading skills
User Acceptance Testing experience
Strong attention to detail and quality control
Results-focused mindset with analytical problem-solving abilities
Excellent communication and stakeholder management skills
Ability to manage multiple projects simultaneously
Technical and marketing acuity

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919

McLean, VA, US

142K employees (2,597 in marketing)

stories.hilton.com