Responsibilities

• Define, prioritize and execute various analytics projects including: forecasting, scenario planning, measurement frameworks & planning, test design, campaign management and advanced report production
• Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
• Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
• Analyze short term impact of marketing but also the long-term impact on brand and competitive position
• Assist analysts with skill development and problem solving
• Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines
• Ability to share & present learnings with the larger team + key stakeholders
• Establish collaborative, productive working relationships with data platforms, investment, and BE teams
• Identify and build business case and provide feedback on best practices
• Assist manage product/service development

Requirements

• 2+ years of experience in performing analytics in marketing sciences capacity at a media agency, market research, consulting, or pharmaceutical firm
• Experience with HCP data is a plus not required
• Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
• Knowledge in multivariate testing and statistical analysis
• Excellent written, oral communication and presentation skills
• Proficient in Excel, Word, PowerPoint
• Detail oriented, quick learner, and able to balance multiple tasks
• Strong project management skills and attention to detail
• Data Fluency: Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected
• Internal Resource Expert: Training/Onboarding Analysts, ability to lead communication with internal teams on reporting and data troubleshooting, and actively participate in internal meetings
• Strong Excel aptitude (understanding of VLOOKUPs, pivots, visualizations)

Preferred

• Familiarity in enterprise Analytics tools preferred, including: Tableau (preferred), Datorama, Power BI
• Preferred experience in one or more of the following analytics platforms: Analytics Platforms: Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar
• Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus
• Degree in marketing or quantitative discipline such as statistics, mathematics, or economics is preferred
• Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus
• Experience in R, Python (or other statistical analysis and data mining packages) a plus

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off