Senior Alliance Marketing Manager at Celigo | USA | $100K/yr – $140K/yr

Celigo

Senior Alliance Marketing Manager

USA (Remote)

$100K/yr – $140K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own alliance marketing by translating partner GTM into joint programs that generate pipeline across demand gen, content, PMM, and field teams.

Alliance ownership: co-marketing with AWS, Microsoft, SAP, Shopify, and others to align programs and drive pipeline.
Messaging and assets: craft partner-specific value props and ensure consistency across landing pages, assets, and sales materials.
Demand and enablement: manage MDF, run partner-sourced demand, and equip partner sales with battle cards and briefs.

Job Description

Responsibilities

Lead co-marketing for strategic alliance partners. You're Celigo's face to partners like AWS, Microsoft, Shopify, and SAP, and the internal champion who aligns Celigo's demand gen, content, PMM, and field teams around a shared alliance agenda. Translate partner go-to-market priorities into co-marketing programs that generate pipeline for Celigo.
Develop joint value propositions and messaging. Work with Celigo's PMM team to craft partner-specific messaging that articulates how Celigo and each alliance solve customer problems together. Ensure it's consistent across landing pages, one-pagers, event assets, and sales materials.
Manage co-marketing funds and MDF. Own the planning, execution, and reconciliation of co-marketing budgets. Track spend, ensure compliance with partner program requirements, and maximize ROI.
Drive partner-sourced demand generation. Design and run demand gen programs through partner channels. Including marketplace listings, campaigns, co-hosted webinars, partner newsletters, and joint paid media, that generate net-new pipeline for Celigo.
Enable partner sales and solutions teams. Coordinate with Celigo's PMM and content teams to develop the materials partner field teams need, including solution briefs, battle cards, and joint pitch materials tailored to each alliance's audience.
Represent Celigo at partner-hosted events and marketplaces. Coordinate Celigo's participation in alliance-driven moments. Manage content submissions, event presence, and marketplace listing optimization.
Track and report on alliance marketing performance. Own the metrics: pipeline influenced, leads sourced through partner channels, MDF utilization, and co-sell activity. Surface insights to alliance and marketing leadership on a regular cadence.
Serve as the marketing POC for alliance partner teams. Build relationships with marketing counterparts at each strategic partner. Coordinate joint planning cycles, respond to partner requests, and keep programs moving.

Requirements

7+ years of B2B marketing experience, including at least 2 years focused on partner, alliance, or channel marketing in a SaaS environment.
Hands-on experience with one or more major platform ecosystems: AWS (Marketplace, Co-Sell, ISV Accelerate), Microsoft (AppSource, IP Co-Sell, Partner Center), SAP (PartnerEdge), Shopify (Partner Program), or a comparable enterprise platform.
Proven track record of co-marketing programs that produced measurable pipeline, not just activity.

Preferred

Familiarity with iPaaS, integration, or ERP ecosystems (NetSuite, Salesforce, SAP, etc.) is a plus.
Highly organized, self-directed, and comfortable managing multiple partner relationships simultaneously.

Benefits

Remote-first culture, built on trust, collaboration, and transparency
A high-growth, inclusive work environment where innovation thrives and ideas are implemented
Lightspeed learning opportunities to keep you at the leading edge of your field
Exceptional coworkers who challenge and inspire you daily
Three weeks of vacation (starting year one)
Wellness days and holidays to recharge
Parental leave and a generous benefits package
Monthly tech stipend
Recognition and career development opportunities

Celigo

3.6 Glassdoor

The Celigo platform is a world-class integration platform as a service (iPaaS) that allows IT and line of business teams alike to automate both common and custom business processes, enabling the entire organization to be more agile and innovate faster than ever before.

Founded in 2011

Redwood City, California, USA

738 employees (45 in marketing)

www.celigo.com

66% recommend to a friend

73% CEO approval