Responsibilities

• Own the post-launch GTM strategy and growth motion for HubSpot AEO
• Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
• Partner cross-functionally with Growth, Media, Web Strategy, International teams, and more to align on priorities and execution.
• Design and run AEO experiments across content, owned media, creators, partnerships, and review platforms to uncover scalable growth opportunities.
• Translate experiment findings into repeatable playbooks, future campaign strategy, and product recommendations that improve demand generation performance.
• Build reporting frameworks that connect AEO visibility to demand outcomes.
• Champion AI automation to improve marketing efficiency, experimentation velocity, and reporting workflows.
• Help shape the broader AI-era search strategy at HubSpot by contributing strategic insights, scalable playbooks, and operational best practices.

Requirements

• 5+ years of experience in growth marketing, SEO, AEO, product marketing, or related digital growth roles.
• Deep understanding of content strategy, search behavior, and AI-driven discovery trends.
• Demonstrated expertise in SEO and answer engine optimization (AEO) – you can explain how AEO differs from traditional SEO and where the two intersect.
• Experience implementing SEO/AEO tactics that improved brand visibility across platforms such as ChatGPT, Google AI Overviews, Claude, and other answer engines.
• Experience leading or materially shaping GTM strategy for a product, feature, or growth program, including launch planning, stakeholder alignment, and performance measurement.
• Experience collaborating across highly cross-functional environments with Marketing, Product, and Analytics teams.
• Strong analytical and storytelling skills with the ability to translate performance data into strategic recommendations.
• Strong experimentation mindset with experience designing, executing, and analyzing growth experiments.
• Experience leveraging AI tools to improve execution quality, efficiency, and decision-making.
• Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.
• Comfortable operating in fast-moving, ambiguous environments with evolving priorities.

Preferred

• Experience contributing to product roadmap discussions or feature prioritization.
• Experience building internal tools, workflows, or automation systems to improve team productivity.
• Experience scaling international or localized growth programs.

Benefits

• Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
• HubSpot compensation philosophy referenced as guidance for compensation ranges.