Senior Advertising Operations Manager

Portland, OR (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Lead Amazon advertising campaigns and strategy development for ecommerce brands, driving performance across DSP, Sponsored Ads, and related metrics.

  • Own end-to-end Amazon campaigns, from strategy through optimization and reporting
  • Must-have: 2+ years hands-on DSP and AMC experience with Amazon Ads
  • Standout: Experience presenting YBR/QBR/WBR to clients and leveraging data-driven insights

Job Description

Responsibilities

  • Leading the efficient execution, monitoring, and refinement of Amazon advertising campaigns across platforms such as Amazon Ads and Amazon DSP to maximize performance.
  • Pivotal involvement in developing and executing comprehensive marketing strategies for our ecommerce clients on Amazon.
  • Strategizing and managing end-to-end Amazon marketing campaigns, ensuring alignment of goals and key performance indicators from brand awareness to customer conversion.
  • Regularly reviewing and adjusting ad campaigns and budgets to ensure optimal delivery and efficiency.
  • Championing innovation through testing, experimentation, and application of new creative strategies, including A/B and multivariate testing for campaign enhancement.
  • Proactively monitoring, analyzing, and optimizing campaign performances based on quantitative insights to drive continuous improvement.
  • Collaborating with external vendors to guarantee the precise execution of advertising strategies.
  • Delivering comprehensive reports to clients, maintaining transparent communication about campaign results and potential avenues for further growth.
  • Serving as a go-to authority on Amazon strategies, performance metrics, and industry standards.
  • Utilizing market research and strategic thinking to inform category development and evolution strategies.
  • Developing and presenting YBR, QBR, and WBR presentations to key client stakeholders.

Requirements

  • Minimum of 2 years of hands-on experience with DSP, AMC and Sponsored Ads within Amazon.
  • A proven track record in crafting, optimizing, and evaluating the performance of Amazon of DSP and Sponsored Advertising Ads.
  • Deep familiarity with Amazon's reporting tools and a strong analytical capability to dissect Amazon marketing data, drawing actionable insights to forge innovative strategies.
  • Proficiency in Excel and PowerPoint, with a robust ability to compile, analyze, and eloquently present performance metrics.
  • Exceptional written and oral communication abilities, alongside standout client engagement and management skills.
  • Mandatory experience in Amazon Advertising, with familiarity with Demand Side Platform (DSP) and Amazon Marketing Cloud offering a distinct edge.
  • Exceptional analytical and qualitative skills; a comfort with numbers is essential.

    Benefits

    • Competitive pay
    • Unlimited PTO
    • Comprehensive benefits package including health, and dental
    • We strongly prioritize professional development, and there are limitless opportunities for career growth
    • Collaborative and innovative work environment
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    Founded in 1970
    ZWE
    29 employees (4 in marketing)

    Traffic Signals

    Monthly Visitors
    83.9B
    Traffic Source Mix
    Search
    6.3%
    Direct
    87.6%
    Referral
    5.1%
    Social
    0.5%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~29

    Marketing Team

    Marketing Team Size
    3 (10% of company)
    Marketing Roles Posted (Last 30 Days)
    37