Own and execute paid media strategies across a portfolio of complex, high-investment accounts managing campaign structure, targeting, creative direction, and budget pacing across Google Ads (Search, Performance Max, Display, and Competitor), Meta, Microsoft Ads, and programmatic/CTV platforms like StackAdapt.

• Own and execute paid media strategies across a portfolio of complex, high-investment accounts managing campaign structure, targeting, creative direction, and budget pacing across Google Ads (Search, Performance Max, Display, and Competitor), Meta, Microsoft Ads, and programmatic/CTV platforms like StackAdapt.
• Manage and optimize $400K+ in monthly ad spend, balancing short-term performance with long-term account health across diverse client verticals.
• Drive full-funnel campaign builds end-to-end: audience development, keyword strategy, bidding, creative testing, conversion tracking, and budget pacing.
• Lead AI-driven campaign features — including Performance Max and AI Max — with a disciplined approach to launch, monitoring, and reporting so clients understand what's working and why.
• Collaborate closely with content strategists, designers, and account directors to develop creative and messaging that's grounded in audience insight and performance feedback.
• Translate business objectives into channel strategy, using performance data to prioritize platforms, audiences, and investment levels that drive measurable growth.
• Own conversion tracking and UTM hygiene across accounts, ensuring accurate attribution and maintaining Looker Studio dashboards that connect platform metrics to real business outcomes.
• Lead client communication for all advertising initiatives — explaining strategy, performance, tradeoffs, and next steps in a way that's clear, confident, and consultative.
• Scale your impact across the agency by mentoring junior media buyers, contributing to internal playbooks, and sharing platform updates and best practices across the ads team.
• Stay ahead of platform changes across Google, Meta, Microsoft, and programmatic networks — proactively testing new formats and features before clients ask about them.