Marketing Manager
Whitecap Mortgage Delmarva LLC
Delaware, OH (Remote)
$50K/yr - $70K/yrIn-houseFull-timeMid level2+ years exp.
5 hrs ago
Senior Ad Creative Strategist
USA (Remote)
Salary Not AvailableSenior Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the creative strategy for paid social by turning performance data into bold, differentiated concepts and guiding production from script to delivery, with a pulse on TikTok/Meta trends and creator review.
- Own creative experimentation: develop original concepts and scripts that outperform benchmarks and stand out from ad libraries.
- Drive data-informed iteration: analyze metrics (ROAS, CTR, CAC, Thumbstop/Hold) and translate findings into actionable creative planning.
- Steer production and reporting: write scripts/shot lists, review creator footage against briefs, and build performance-driven creative reports.
Job Description
Responsibilities
- Deep market and competitor research to find angles nobody else is saying
- Developing original ad concepts and scripts, always taking big swings and not just copying what you see in ad libraries
- Analyzing performance data (Thumbstop Rate, Hold Rate, ROAS, CTR, CAC) and translating it into a creative strategy
- Understanding how to iterate on what’s working
- Writing scripts and shot lists that guide creators and editors through production
- Building creative reports that explain what worked, what didn’t, and what we do next
- Staying ahead of TikTok and Meta trends and knowing when to use them vs. ignore them
- Reviewing creator footage against the brief to make sure they filmed everything correctly before handing off to the editor
Lauren Labeled
We provide a hands-off solution to scale paid social by creating unignorable content that will decrease costs and level up ad performance. All of our ad creatives are authentic and organic style featuring real people using your product in real-life settings.
Traffic Signals
Monthly Visitors
1.4K
Traffic Source Mix
Search
47.6%
Direct
23.4%
Referral
16.3%
Social
11.6%
Paid
1.1%
Headcount Trend
Current headcount: ~4
Marketing Team
Marketing Team Size
2 (50% of company)
