Responsibilities

• Lead earned media strategy for client portfolios, developing angles and pitches that move coverage and tie to brand goals.
• Act as the daily strategic partner to clients, providing answers and guidance rather than updates.
• Pitch journalists, podcasters, bloggers, and creators and coach the team to do the same.
• Develop fresh story angles and pivot quickly when the news cycle shifts, finding a new entry point.
• Build and nurture a robust network of media contacts across consumer lifestyle, parenting, food, wellness, and broadcast verticals.
• Bring a solutions oriented mindset to every task, turning challenges into breakthroughs and pushing earned campaigns forward.
• Manage, mentor, and develop junior team members, sharing media instincts and helping them nurture relationships.
• Contribute to new business by bringing ideas, instincts, and a strong pitch mentality to growth opportunities.
• Collaborate with internal creative, strategy, and account teams to ensure media efforts ladder up to the bigger brand story.

Requirements

• A bachelor's degree in communications, journalism, marketing, or a related field preferred.
• You have 5+ years of experience in consumer media relations with a track record of placements you're genuinely proud of.
• You're tapped into trends, communities, and cultural moments before they hit the mainstream, turning emerging stories into timely, ownable angles.
• You've personally dreamed up pitches or stunts that others hadn't yet considered, and you've got the results to back it up.
• You're known as a media relations savant, armed with a thick Rolodex and eager to pass on your knack for networking to others.
• You instinctively know how to make a story sing by tapping into what makes something truly shareworthy.
• You're organizationally strong you plan, delegate, and prioritize effectively so nothing slips through the cracks.
• You're scrappy and nimble, thriving in fast-moving environments where priorities shift and you pivot without missing a beat.
• Bonus points if you have a background as a former reporter.

Preferred

• Bonus points if you have a background as a former reporter

Benefits

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings