Senior Account Manager - Programmatic

New York, USA (On-site)

$73K/yr – $109K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own a mid-market programmatic brand portfolio in the Central and Eastern US, turning DSP execution into a growth engine while translating metrics into strategic activations and renewals.

  • Campaign management: end-to-end DSP execution with onboarding, pacing, optimization, and reporting.
  • Strategy & storytelling: turn performance data into activation plans that tie VCR, viewability, and brand lift to business outcomes.
  • Revenue and growth: identify upsell opportunities, lead strategic planning, and close expansions with sales support.

Job Description

Responsibilities

  • You will own a portfolio of brand and agency clients across the Central and Eastern US, serving as their primary programmatic partner from campaign kickoff through quarterly business reviews.
  • Campaign excellence: Oversee end-to-end programmatic campaign execution across major DSPs - from onboarding and trafficking through pacing, optimization, and wrap reports.
  • Translate client KPIs into precise activation strategies across Managed Service, PMPs, and Programmatic Guaranteed deals.
  • Hold yourself accountable to delivery.
  • Data storytelling: Analyze campaign performance with a critical eye, surface insights that aren't obvious, and build client-facing narratives that connect Unity's supply to upper- and mid-funnel brand outcomes - VCR, viewability, brand lift, reach/frequency, and beyond.
  • Help clients understand not just what happened, but what it means for their brand.
  • Troubleshooting and escalation: Own the diagnosis of delivery issues, pacing discrepancies, PMP/PG deal failures, and third-party verification conflicts.
  • Work cross-functionally with Ad Ops, Product, and Finance to reach resolution quickly and communicate clearly throughout.
  • Revenue growth: Proactively identify upsell and expansion opportunities within your accounts.
  • Lead strategic planning conversations, propose incremental investment with a clear business case, and close those upsells with the support of your sales partners.

Requirements

  • Expert-level experience activating and troubleshooting campaigns across major DSPs - The Trade Desk, DV360, Amazon DSP, StackAdapt, Yahoo, and others
  • You understand how RTB auctions work, how PMP and PG deals are structured and debugged, and what causes delivery to break down at the bid, win, or render stage
  • You've worked across books of business exceeding $25MM+
  • Operational precision: Hands-on experience with trafficking, tag implementation, pixel QA, creative troubleshooting, and impression reconciliation
  • You know how to move fast without cutting corners, and you flag discrepancies before clients do
  • Analytical mindset: Comfortable working in large datasets and turning performance data into clear, actionable stories
  • You don't just report numbers - you tell clients what they mean and what to do differently
  • Proficiency connecting campaign signals (VCR, viewability, brand lift, footfall, ROAS) to brand business objectives across funnel stages

Preferred

  • Experience piloting new measurement or targeting solutions in partnership with third-party vendors (Kantar, Disqo, Samba TV, Adelaide, Foursquare, etc.)
  • Familiarity with Unity's supply, Audience Hub, or other gaming-specific advertising platforms
  • Vertical expertise in one or more of Unity's key advertiser categories: Entertainment, QSR, CPG, Retail, or Pharma
  • Experience managing invoicing, credit checks, past-due escalations, and quarter-end revenue actualization in Salesforce or similar tools

Benefits

  • Comprehensive health, life, and disability insurance
  • Commute subsidy
  • Employee stock ownership
  • Competitive retirement/pension plans
  • Generous vacation and personal days
  • Support for new parents through leave and family-care programs
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Unity South APAC (SEA, ANZ, IND Subcont.)

Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions. The applications developed by these creators were downloaded, on average, five billion times per month in 2021. For more information, please visit www.unity.com. Check out our Global page www.linkedin.com/company/unity

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