Responsibilities

• Lead lifecycle marketing strategy for key clients, developing retention, engagement, and reactivation roadmaps grounded in customer data and business objectives.
• Own segmentation frameworks, audience strategy, and personalization approaches across email, SMS, and push channels.
• Translate customer insights, behavioral data, and performance trends into clear testing hypotheses and campaign recommendations.
• Identify opportunities to evolve automation, triggered messaging, loyalty integration, and lifecycle orchestration.
• Collaborate closely with creative, project management, analytics, and paid media teams to deliver integrated owned audience strategies.
• Build, launch, and optimize campaigns directly within CRM platforms, including segmentation, workflow configuration, dynamic content setup, and QA.
• Own the end-to-end email production lifecycle in partnership with creative and project management teams.
• Develop and maintain testing roadmaps (A/B and multivariate), ensuring insights are documented and scaled across programs.
• Leverage industry benchmarks and trends to inform timing, frequency, messaging, and channel mix.
• Serve as a strategic day-to-day partner for clients, presenting recommendations, performance insights, and growth opportunities.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, retention marketing, or email marketing within an agency or high-growth brand environment.
• Proven experience independently managing the full email and lifecycle production lifecycle from strategy through in-platform execution.
• Hands-on expertise building and launching campaigns in platforms such as Klaviyo, Customer.io , Bloomreach, Salesforce Marketing Cloud, HubSpot, Mailchimp, Pardot, or similar marketing automation tools.
• Strong experience with audience segmentation, automation logic, personalization frameworks, and lifecycle program development.
• Demonstrated experience developing and executing A/B testing roadmaps and applying insights to drive performance improvements.
• Ability to analyze campaign performance, synthesize data, and present clear recommendations to stakeholders.
• Experience collaborating with designers, developers, and freelancers to bring campaigns and tests to life.
• Strong organizational and project ownership skills, with the ability to manage multiple workstreams simultaneously.
• Strong communication and relationship-building skills, with proven ability to lead strategic conversations client and internal stakeholders
• Leadership skills, with experience managing direct reports as well as partnering across teams and functions to ensure the effective delivery of high-quality projects

Preferred

• Experience guiding loyalty program strategy or working with platforms such as Thanx, Punchh, or similar.
• Familiarity with customer data platforms (CDPs) or integrated marketing data environments.
• Exposure to CRO or experimentation platforms such as Optimizely, VWO, Adobe Target, or similar.

Benefits

• PTO/ Vacation: 20 days vacation a year 12 public holidays observed
• Public Holidays: 12 days observed
• Sick Days: 7 days annually
• Summer Fridays: Early finishes from Memorial Day to Labor Day
• Bereavement Leave: Paid time off for personal loss
• 401(k) Savings Plan
• Sales commission with pitch opportunities
• Recruitment referral bonus
• Full Paid Medical Insurance for Employee Only (including dental and vision)
• Dependent contribution to Medical, dental and vision coverage