Responsibilities

• Client Relationship Management
• Serve as the primary client contact, building strong, trust-based relationships.
• Plan and execute client entertainment initiatives to enhance engagement and retention by participating in office hours, lunch & learns, and industry events.
• Campaign Planning & Strategy
• Develop client-aligned media strategies using market trends, audience insights, and competitive analysis.
• Identify upsell/cross-sell opportunities across open exchange and PMP formats.
• Proactively address evolving client needs with strategic recommendations.
• Use performance data to develop retention plans and uncover growth opportunities.
• Campaign Execution & Support
• Collaborate on pre-launch activities: brief reviews, creative mocks, sitelists, and quality checks.
• Maintain and manage Deal Libraries and targeting strategies.
• Deliver ongoing performance updates, QBRs, and post-campaign wrap-ups.
• Provide curated reporting: site lists, green PMPs, RFIs, RFPs, and campaign trackers.
• Cross-Functional Collaboration
• Partner closely with Sales and Optimization Managers to align on strategy, setup, and execution.
• Collaborate with marketing and solutions teams for demos, insights, and product recommendations.
• Subject Matter Expertise
• Own and develop an SME project to deepen expertise in Sharethrough/Equativ capabilities and support strategic outcomes across the sales cycle.