Senior Account Manager, B2B Tech PR

San Jose, CA (Hybrid)

$85K/yr – $120K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the client PR program across media relations, integrated comms, and messaging while building trusted advisor relationships, managing budgets and teams, and driving new business for tech clients.

  • Media Relations & Integrated Communications: shape strategy across traditional media, digital, and social to deliver signature stories and executive counsel.
  • Content & Messaging: oversee tone, accuracy, and key messages in press releases and bylines, crafting PR plans for clients.
  • Account Leadership & Client Relations: drive outcomes with fast, accurate work, manage budgets and staffing, and mentor junior staff while pursuing new business opportunities.

Job Description

Responsibilities\n- Media relations: Drive strategy for media pitching, maintain a network of media contacts, deliver signature stories, host media briefings, and provide counsel to spokespersons\n- Integrated communications: Oversee strategy and execution for integrated communications that cover traditional PR, digital and social\n- Content creation: Ensure consistent tone and accuracy of content, review key content pieces (such as press releases Q&A documents, bylines), and drive development of key messages and PR plans for clients\n- Reporting: Oversee and review all reporting efforts, track results against annual goals, and drive client satisfaction\n- Client relations: Serve as point person and trusted partner with clients, providing counsel and setting expectations for program execution; maintain proactive attitude, responsibility and perspective that continually advances the quality of work\n- Account leadership: Oversee day-to-day account activities with speed and accuracy, track account budget and service levels, and provide input on staffing hours\n- New business: Contribute to RFPs and pitch decks, and participate in new business presentations\n- Mentorship/training: Serve as a direct manager to junior staff, and provide constructive feedback to help staff grow and advance in their careers at Hoffman\n\nRequirements\n- Bachelor’s degree in Business, PR/Advertising, Communications, Journalism or other Liberal Arts field\n- At least 6 years of public relations experience (agency experience is preferred)\n- Experience in leading communications projects from strategy to execution\n- Experience in driving multiple B2B tech accounts\n- Experience managing multiple teams and direct reports\n- Experience working with and counseling executives on communications initiatives\n- An entrepreneurial nature, passion and can-do attitude\n- An enterprising and curious mindset\n\nNice to have\n- Experience in digital and social media communications a plus\n- An entrepreneurial nature, passion and can-do attitude\n- Curious\n- initiative\n\nBenefits\n- generous PTO\n- four-week sabbatical after four years\n- flexible work culture\n- a competitive salary, benefits package and career advancement opportunities will be offered to the successful candidate
The Hoffman Agency logo

The Hoffman Agency

Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering).While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.

Founded in 1987
San Jose, California, USA
466 employees (67 in marketing)

Traffic Signals

Monthly Visitors
20K
Traffic Source Mix
Search
40.3%
Direct
43.7%
Referral
10.6%
Social
3.8%
Paid
1.3%

Headcount Trend

Current headcount: ~466

Marketing Team

Marketing Team Size
52 (11% of company)
Median Career Experience
18 years
Median Tenure
7.9 years